Weekly Link Round Up – 12 August
The best links from around the web for you to enjoy.
PieSync Weekly Link Roundup
Here’s a roundup of the best links that we’ve clicked this week:
Whether it’s best practices on what to put in emails to clients, or how to engage with potential clients with cold emails, each of these top agents brought their wisdom and in some cases their humor, to share a little bit of their agent personality. And as we all know, the real estate agent’s personality can make all the difference in a client’s experience when they’re buying or selling a home.
During vacation season, making even the slightest progress can seem like a Sisyphean task. You can’t schedule that important meeting, because the key players are on holiday. You have no idea where to find the data you need, because your analytics staffers are off the grid. And you can’t finalize the pitch deck, because your boss isn’t around to greenlight it. Being at work can seem pointless and frustrating when you’re the only one trying to keep things on track.
In the midst of the summer doldrums, how can you stay motivated and actually make your time at the office count? Here are three strategies to keep in mind.
The three assessments below offer some practical guidance on how to begin. There’s also a tool from Heidi Grant Halvorson that will improve the odds of sticking to your development goals once you’ve set them.
TechCrunch: How Google Analytics Ruined Marketing
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.
…because technologies like smartphones and the internet have opened up more resources to customers, and more technology is developing every day, the way we create successful marketing strategies must change as well. The control is shifting away from organizations and towards customers themselves.
If a small business isn’t growing, there’s a good chance that it could slowly reach the point at which it becomes obsolete. Very few businesses can sustain themselves for long without adaptation and growth. So, the best way to understand how your company is growing is to recognize your current growth stage and to set your course for the next stage.
The market for mergers and acquisitions, particularly in software, is red-hot: Big private-equity firms, flush with cash, did 170 software deals worth $27.22 billion in the first half of 2016 alone. Beleaguered Yahoo was scooped up by Verizon for $4.8 billion; Microsoft announced a blockbuster $26 billion purchase of professional-networking site LinkedIn. That deal prompted waves of speculation about just how Microsoft will leverage LinkedIn’s treasure trove of resume data to bolster its own products.
The Next Web: 12 Sci-Fi Technologies Already Changing the Way We Live
Technology is advancing at a rapid rate, with many new developments, from drones to brain scanning headbands, resembling devices from a science fiction movie. So what cutting-edge technology can we expect to experience in our lives in the near future, and what will be developed next? To find out, I asked a group of entrepreneurs from Young …
…a handful of companies own vast swaths of web activity – Facebook for social networking, Google for searching, eBay for auctions – and quite literally own the data their users have provided and generated. This gives these companies unprecedented power over us, and gives them such a competitive advantage that it’s pretty silly to think you’re going to start up a business that’s going to beat them at their own game.
PieSync Guest Blog Posts
Customer Relationship Management software (CRM) is usually associated with smooth talking sales guys from BigFirm Inc. These guys use state of the art systems that costs thousands of dollars every year and require months of training just to even turn them on!
Luckily, the landscape of CRM software has evolved, and while those sales guys from big companies and expensive software are still kicking around, CRMs are now affordable, and accessible to the solopreneur.
Duct Tape Marketing: 3 Social CRMs Marketers Will Love
If you want to understand social CRM software you need to first know what CRM software is. CRM (customer relationship management) software, is designed to do one thing, manage your relationship with your customers. It also helps you collect and organize customer data in one centralized system. A good CRM will help you to guide your customers along the buyer journey, increasing customer loyalty and skyrocketing your revenue. In fact, research has shown that CRM software pays back $8.71 for every dollar spend.
Have a great weekend!