Synchronization between MailChimp and your favourite CRM system is now possible! And it’s not just a simple kind of integration, it’s seamless, real-time, two-way synchronization of your MailChimp lists and your CRM or Google Contacts.

What does this mean? Well, if you update a contact anywhere, the changes will automatically be synced to all your professional services. That’s right: when someone signs up on your website, their email will automatically be added to your CRM system. It’s also useful to keep your lists up to date. When one of your contacts changes their email address in MailChimp, you’ll get the latest information in your Google Contacts or CRM.

For example, if you’re a Nimble CRM (“Nimble Social CRM”) user, this is what might happen. Somebody signs up on a landing page or a blog post that you’ve got hooked up to MailChimp. They only give you their e-mail address and they get added to your MailChimp. Instead of having to check for interesting leads in your MailChimp account, new contacts automatically get synced to Nimble. Then, Nimble works it’s social data magic and enriches the contact based solely on the e-mail address. Using this information you can easily and quickly identify interesting signups on your landing pages.
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Sync MailChimp and Capsule CRM

Sync MailChimp and Capsule CRM

Or imagine that you add a new lead, whom you met at a conference, to Capsule CRM (“Capsule CRM”). You’ve set up PieSync to sync MailChimp with Capsule, but only those contacts that are tagged ‘conference leads’. Your newly added lead gets auto-synced to a MailChimp list specifically for people you met at conferences. MailChimp’s incredible Automation features kick in and your lead is now part of a beautiful nurturing campaign.

Add Google or Gmail in the mix and all your CRM and MailChimp contacts are available from within your mail client as well.

MailChimp Automation

And that’s not all! You can now connect CRM’s with each other as well. Using Salesforce and Nimble CRM at the same time? Or maybe you use Podio and OnePage simultaneously? Connect them and take advantage of one set of data.

Curious? You can trial the new MailChimp integration at Just sign up for an account and you’re good to go!

Sidenote: the MailChimp connection is in early stages. As of right now, you can sync only one list. We recognize the huge potential of two-way sync with MailChimp. That’s why we keep working to improve this connection. If you have any suggestions, feel free to let us know.

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Ewout is straight-forward and direct. He makes sure we keep moving forward. He’s a friendly chap and never fails to motivate the team to perform at their best.

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