How to Get the Most Out of MailChimp for your Online Store
MailChimp is one of the most popular email marketing programs on the market. It has plans that accommodate solopreneurs right up to large enterprises. With it’s easy to use drag and drop features, coupled with beautiful templates, you can have a professionally designed newsletter, or campaign email designed and ready to go in no time. Read on to find out how you can get the most out of Mailchimp for your online store.
Using MailChimp for Your Online Store
MailChimp has great features like customer segmentation which you can use to send out target email campaigns. It also has the capacity to set up trigger email campaigns, which is handy when you are onboarding new customers or launching customer retention campaigns. But did you know there’s more to MailChimp than email design and triggered campaigns? You can dig deep into the extra paid features and really learn how to use MailChimp for your online store.
MailChimp can help you skyrocket your online store’s growth using a series of unique features. These features are so high-tech that they were previously only available to Enterprises with deep pockets and specialized IT departments. But thanks to MailChimp, even the smallest business can access Enterprise-level technology, without the Enterprise-level price tag.
Abandoned Shopping Cart Reminders
On average, a whopping 68.63% of shopping carts are abandoned. Abandoned shopping carts are a fact of e-commerce life, but you don’t have to be helpless when confronted with them. MailChimp can help you combat this frequent problem by sending automated Abandoned cart emails to your customers, including product links or special offers. All you have to do is connect your store to MailChimp and set up a workflow, following these instructions. Once you’ve set up the workflow, customers who have given you their email your store and who leave items in their cart, will automatically receive an abandoned shopping cart email.
Product Recommendations Emails
You probably get product recommendation emails in your inbox all the time from the big guys like Amazon. Up until recently, smaller online merchants had no chance of competing with them because the technology behind the product recommendation emails just wasn’t affordable. Chief data scientist at MailChimp John Foreman says of product recommendation “It’s become almost synonymous with Amazon. We just started wondering, can we do the same thing for small businesses?”
So MailChimp developed enterprise-level technology and made it simple for everyone to use. Simply connect your store, then drag and drop the recommendations module into existing emails. You will also be able to preview recommendations before the emails are sent out.
This feature is available to paying customer who are using the Magento, Shopify or BigCommerce stores. Click here for more information.
Sync MailChimp Contacts with other Cloud Apps
You’re probably not running your entire business out of MailChimp and your online store. You might be using a CRM or an accounting software. But up until now you’re probably manual importing and exporting your data to keep it up to date.
MailChimp can integrate with back-end apps such as your CRM, marketing automation software, or cloud accounting software – using PieSync. PieSync syncs your data between MailChimp and your other cloud apps, two-way and in real time. This means if someone subscribes to your newsletter, this information is captured by MailChimp and then automatically synced to your CRM – without you having to do a thing.
PieSync also cleans up your data. When someone unsubscribes from your MailChimp list PieSync will sync this data back to your integrated apps. That way your data will always be up to date and it will save you having to remember to import and export correct data.
You might also like our blog post “Why You Need To Stop Managing Separate Contact Lists in MailChimp and your CRM.”
Want to sync your MailChimp Contacts with your cloud apps?