Category Archives: Technology

How Agencies Will Survive Technological Disruption- Part 3 – Creative Agencies

In this third and final post in a series about how new technology affect agencies, I’ll be taking a closer look at challenges and opportunities that lay ahead for creative agencies.

The term creative agency covers many types of businesses, from PR and communication agencies over web, ad and marketing agencies. What all of these have in common, is that they’re being served – or bothered – by an ever increasing array of technology.

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How Agencies Will Survive – Part 2 – Financial Services

In this second post in a series about the evolving agency landscape, the challenges faced by financial services agencies take centre stage. The first part, about real estate, didn’t need much of an introduction as the industry is well known. But what exactly are financial services agencies? And how are they getting ready for the future, where technology is bringing new opportunities as well potential threats?

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How Agencies Will Survive – Part 1 – Real Estate

In this first post in a series about the evolving agency landscape, we’ll focus on the challenges real estate agents and brokers face.

‘Are Real Estate Brokers Obsolete?’ is the title of a highly debated article Bruce Kasanoff wrote on last year. When the concept of real estate brokers first took off, brokers were the only source of information about a property, and there weren’t many possibilities to advertise.
The internet has changed all that. In his article, Kasanoff states that apart from opening the door to let buyers into a property, 95% of what a broker does, can now be done by technology. Provocative, isn’t it?

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Adapt or Die: How to Survive The Agency Onslaught

You hear it all the time: ‘The agency model is broken’ or even ‘The agency model is dead’. Advertising, marketing, financial services, real estate agencies… they are all struggling in some way or another. But will agencies become extinct? I don’t buy it. There are challenges, yes. The business world is rapidly changing, and some agencies will not make it. Since sticking your head in the sand is not your best tactic, why not explore how you can adapt and thrive in an increasingly technological world?

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