Picking a contact management solution or CRM for a small business doesn’t have to be hard. In this post, you’ll learn how to approach the problem in a sensible way, how to avoid the common pitfalls and which questions you need to ask yourself before you start looking into the options.
Customer Relationship Management serves many valuable purposes but is often dumbed-down to just being an IT tool or a contact management app. CRM is so much more than that. CRM is a strategy that fundamentally changes how a company operates and, more importantly, how they gain a significant competitive advantage.